PLEASANT GROVE, UT – August 9, 2007 – Close To My Heart, the scrapbooking innovator and industry-leading direct sales company, announced several new products with the release of its Autumn/Winter Idea Book.

Close To My Heart believes scrapbooking and stamping should be fast, simple, and easy for people of all creativity, time, and interest levels. For more than 20 years the company has designed leading innovative products and programs. The tri-annual Idea Book and Catalog includes over 275 scrapbooking, card, papercrafting and home decor sample ideas. Customers will also find five unique technique demonstrations and many valuable tips throughout.

New lines in the Idea Book include rhinestones, metal embellishments, label spine clips for albums, envelope flats, a font CD, and several new tools for adding texture to your creations. Also introduced is Imagine™, a new book on scrapbooking by founder and CEO Jeanette Lynton that features 50 two-page layout patterns with step-by-step instructions, cutting diagrams, and a variety of tips for learning unique art and crafting techniques.

The Autumn/Winter Idea Book includes a variety of new products fitting for the season, including five new My Reflections® scrapbooking kits, two new Simply Snapshots™ paper kits, a new My Originals™ card kit with a holiday theme, and 50 new My Acrylix® stamp sets with over 600 new designs. A variety of new embellishments were also introduced, including paper leaves, clear embellishments, and 12 new ribbon designs. These products help scrapbookers and cardmakers create scrapbooks and cards with a faster, simpler, and easier approach.

• My Reflections scrapbooking kits include themed 12” x 12” layout pages and are designed to accommodate varying skill levels to ensure the albums can be as simple or sophisticated as time and creative interest allows.
• Simply Snapshots album pages: 9” x 9” preprinted layouts designed for quickly scrapbooking photos, with no embellishing required. The layout is printed on both sides of the cardstock sheet and allows for two 4” x 6” photos and journaling.
• My Originals card kits feature preprinted card bases and My Stickease™ artwork to make creating handmade cards quick and easy.

With over two decades in stamping, Close To My Heart has revolutionized the industry with its innovative My Acrylix stamps. The clear, decorative stamps are easy to use and store, offering complete creative control and artistic precision on every project. New stamps introduced include several season-specific themes, as well as versatile, universal designs for any time of year.

“As you add new My Acrylix designs to your collection, the company donates a portion of the sales to Operation Kids. By purchasing My Acrylix stamp sets, you are helping ensure a better life for children throughout the world,” said Jeanette Lynton, Close To My Heart founder and CEO.

Close To My Heart is an industry leader in innovative scrapbooking and stamping products, including the My Acrylix line of clear stamps, My Reflections scrapbooking kits, and several top-selling how-to programs, including the newest scrapbook layout volume, Imagine™, available now. Headquartered in Pleasant Grove, Utah, the company distributes its products at Home Gatherings through thousands of Independent Consultants across the U.S. and Canada. For more information about the Idea Book, ordering exclusive Close To My Heart products, or becoming a Consultant, visit www.closetomyheart.com.

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